Felco

A Rebrand that sparked new energy

When Aaron, the owner and founder of Finish Electrical, realised his business was blending into the background, he knew it was time for a change. He needed a brand that reflected his company’s growth, professionalism, and expertise… something that would make Felco stand out in a competitive industry.

The challenge

Aaron had already been considering names when he came to us, so we kicked things off with a business naming workshop. We reviewed his shortlist, explored new ideas, and tested the names against his brand values, target market, and future business direction.

His original favourite, Felco, remained a strong contender throughout… and after careful consideration, it was the clear winner. With the name locked in, it was time to build a brand that would bring it to life.

The brief

Felco approached us for a complete rebrand, seeking to modernise their image and establish themselves as a leading electrical services provider. They needed a new name, a distinctive visual identity, and a suite of branded materials to create a consistent and professional presence across all customer touchpoints.

We were tasked with guiding Felco through a business naming consultation to refine and select a strong, marketable brand name. Aaron was clear from the outset that he wanted a logo that would break away from the clichés of the electrical industry, avoiding any use of lightning bolts or lightbulbs.

Once the name was finalised, we were to create a bold new logo and a full visual identity that would help Felco stand out. To further solidify their brand presence, branded assets including van graphics, signage, and workwear were also on the wish list.

A brand-new website was required to showcase Felco’s services and expertise, along with social media branding and marketing materials to enhance their online visibility and reach a wider audience.

What we did

A name is just the beginning. To create a brand that truly represented Felco, we worked closely with Aaron to design:

A bold new logo

Aaron was adamant that he wanted something different, no clichéd lightning bolts or lightbulbs in sight!

Branded van fleet

Felco’s vehicles are now on-brand and unmistakable, turning every van into a mobile advert for the business.

Exterior and interior signage

Designed to ensure a professional and cohesive look for Felco’s premises, reinforcing their new identity at every touchpoint.

Workwear for the Felco team

Smart, branded uniforms that bring consistency and professionalism to every job site.

A brand-new website

The freshly launched www.fel-co.uk showcases Felco’s services, expertise, and team, providing a seamless experience for customers.

Social media branding

New social media headers ensure a polished online presence that aligns with the new brand.

Business stationery & marketing materials

From business cards and letterheads to a photography backdrop banner, every detail has been carefully crafted to ensure consistency and impact.

The Success

Felco now has a fully realised brand identity that not only looks the part but also reflects Aaron’s vision for the business. From branded vans on the road to a professional online presence, Felco is making its mark with confidence.

What Aaron had to say

“Working with Frankman has been a fantastic experience from start to finish. Mark did an incredible job designing our logo, workwear, and stationery. They clearly understood my goals for the rebrand and executed everything seamlessly. Their professionalism and attention to detail were exceptional, and I wouldn’t hesitate to recommend them or use their services again in the future.

Connor created our new website, the process was smooth, and the result was excellent. A huge thank you to the whole team for their outstanding work!”

A strong brand creates trust, credibility, and recognition. Felco’s rebrand ensures they stand out in a competitive industry, and we’re thrilled to have helped bring it to life!

Want to achieve similar results for your business?

Let’s chat! Schedule a call today, and let’s explore how we can help you grow, stand out, and make an impact.

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