What makes a great website?

Our top 10 tips for creating a successful website

Planning a small business website

When planning a small business website there are many different points to consider. The strategy behind a website build can be the difference between your site being successful or not.

Does your domain name say what you do? Will your customers understand why they have landed on your website? Do you emphasise your authority?

Frankman has helped hundreds of small businesses to have visually appealing and lead-generating websites. Here are our top 10 suggestions that will help your website become more successful.

Frankman website design from Devon detail top ten tips of what makes a great website
Frankman website design from Devon detail top ten tips of what makes a great website

Top 10 Tips for a great website

  1. Consider your domain name, read more

2. Plan your design, content and layout, read more

3. Include your own branding and photography, read more

4. Have a clear and easy-to-understand heading Identify what you do, read more

5. Explain how will your business help make your clients’ lives better, read more

6. As easy as 1,2,3, read more

7. Have a strong call to action, read more

8. Break it down into small chunks, read more

9. Include testimonials, read more

10. Make sure people can find your website / Don’t neglect your SEO, read more

1. Consider your domain name

Before you start any website work, you will need a domain name. No one can reach your website without it.

A domain name is your online address, and can also form part of a professional looking email address.

There are a number of things to consider when choosing a domain name,

  • Is it available?
  • Is it catchy and memorable?
  • Does it say what you do?
  • Should you register .com or .co.uk?
  • Should it be long or short?

Choosing the right domain name for your business can be a fun, and frustrating process at the same time. Feel free to chat to us if you need guidance on choosing the best domain name for your business.

Frankman Marketing helping small business to create marketing plans to grow their businesses.
Frankman Marketing helping small business to create marketing plans to grow their businesses.

2. Plan your design, content and layout

Remember the saying, “Those who fail to prepare, should prepare to fail”?
Planning your website using a wireframe template, will save you hours of frustration and also really help your website designer / developer, which in turn will save you money.

Our Website Playbook is a great tool for planning your website design and content, and includes a wire frame template.

3. Include your own branding and photography

There are currently over 1.93 billion websites online*. So it is safe to assume, that you are facing a lot of competition and consumers have a lot of choice. You want to ensure that your website is instantly recognisable as your brand and that your clients know they are in the right place. Try to avoid using templated themes and designs, or stock photography. Be individual to be seen.

*Source

Frankman Marketing helping small business to create marketing plans to grow their businesses.
Frankman Marketing helping small business to create marketing plans to grow their businesses.

4. Have a clear and easy-to-understand heading to identify what you do

The 5 Second Rule – When visitors land on your website, they have to know you can help them with their problem within 5 seconds. If they get confused or distracted or are unable to find what they are looking for, they will move on, losing you valuable sales or enquiries.

Ensure your website passes the caveman test! Would someone who didn’t know you or your business, be able to identify what you do within 5 seconds?

Have a clear and to-the-point heading in the top section of your website, saying what you do, and how you can help people.

For example:

  • We pristine clean carpets
  • Get fit with a personal trainer
  • Keep your kids entertained whilst you’re at work
  • Enjoy a beautiful landscape garden
  • We help businesses grow and succeed

5. Explain how will your business help make your clients' lives better

Once your visitor knows they are in the right place, the next thing to address is how you will make their lives better! Be clear and concise with your message on your home page.

For example:

  • Bring your carpets back to life, without the expense of new flooring
  • Lose weight, feel healthier, fitter and get the best out of life
  • Keep your kids entertained whilst you work
  • Enjoy a beautiful landscape garden
  • We help businesses grow and succeed

Avoid the curse of knowledge, don’t overemphasise, what your business is all about, what tools you use, or how your grandfather started the business 75 years ago. All of this is important information and can be a rewarding find for those who seek it out.

Remember the 5 second rule!

Frankman Marketing helping small business to create marketing plans to grow their businesses.
Frankman Marketing helping small business to create marketing plans to grow their businesses.

6. As easy as 1,2,3

Show your website visitors how easy it is to do business with you and what they get as a result. A quick visual representation of what the client needs to do in order to do business with you, what happens next, and what their life will look like as a result.

Website users are scanning the page to find out, 1. what you do, 2. how it solves their problem and 3. how do they get it

7. Have a strong call to action

How do they get it! One of the most frustrating website experiences is not being able to find the contact details, directions of how to buy, or even a simple enquiry form!

Ensure you are guiding your visitors on how to do business with you, with a strong, primary call to action. A primary call to action would be buttons such as BUY NOW, BOOK A MEETING, CONTACT US TODAY.

Secondary calls to action should also be included to guide people who need a little more time to browse and decide, these would be buttons like FIND OUT MORE, READ MORE, DISCOVER HOW WE CAN HELP.

Check also that you are using buttons throughout the site, and that a button is on screen for the user at all times. This should be planned during the wireframe and content planning for your website.

Frankman Marketing helping small business to create marketing plans to grow their businesses.
Frankman Marketing helping small business to create marketing plans to grow their businesses.

8. Break it down into small chunks

Avoid listing all your main products and services on one page, people are going to get overwhelmed by too much information. Give people the option to read more or explore more if they wish. Give snippets of information and allow them to really engage in the information that is of use, interest and solves their problem.

If you have a lot going on, break your products and services into categories and different menu items and pages.

You will then create a better user experience, your information will be easier to find and your won’t overwhelm your visitors.

9. Include testimonials

Show your visitors you know your stuff, and are true to your word, by including a range of testimonials. Either have a page dedicated to displaying them all, or spread them throughout the site on certain pages.

Testimonials should always be genuine and taken from actual reviews your have received online, such as Google Reviews, Facebook or Trustpilot.

We recommend putting your testimonials menu item in the footer of your website and leaving the top menu for the information and selling items. Most website visitors will look for testimonials these days, and scour to the footer for a link, meaning they spend longer on your website and are more invested in what you can offer them.

Frankman Marketing helping small business to create marketing plans to grow their businesses.
Frankman Marketing helping small business to create marketing plans to grow their businesses.

10. Make sure people can find your website

Once your new website is ready to go live, you should register your sitemap with Google Search Console. This ensures that your site will be indexed by Google.

If you have used a DIY website builder, many have search engine tools built in that you can explore, but it is worth doing some research on your Keywords and keyword phrases, to ensure you are being found.

With WordPress websites we use and recommend the plug-in Yoast, they have a great free academy for those wanting to learn more about Search Engine Optimisation.

Your new website in 3 easy steps

Website Design from Devon based agency, Frankman. Offering creative design, marketing and website design.

1. Book a website discovery call

Click the button below, we ask a few quick questions
to get started.

1. Book a website discovery call

Click the button below, we ask a few quick questions to get started.

Website Design from Devon based agency, Frankman. Offering creative design, marketing and website design.

2. Chat with our friendly team of experts

Generate some ideas that your
business can use.

2. Chat with our friendly team of experts

Generate some ideas that your business can use.

Website Design from Devon based agency, Frankman. Offering creative design, marketing and website design.

3. Your new website is live

Your website is generating
new leads.