- Frankman Design Ltd | Registered in England & Wales | Company No. 08430723 | Vat No. 375955053
Rockpool
Empowering change through thoughtful design
How we helped Rock Pool create impactful training materials and resources with an empathetic touch.
Rock Pool delivers life-changing training courses for professionals working with individuals affected by trauma, abuse, and adversity. Their programmes equip frontline workers with the knowledge and confidence to support vulnerable people in a meaningful way. But when it came to presenting their materials in a way that was both professional and sensitive, they needed a design partner who truly understood the delicate nature of their work.
The challenge
Rock Pool needed training manuals, delegate workbooks, and children’s resources that not only provided essential information but also conveyed warmth, inclusivity, and empathy. These materials would be used by trainers and delegates across a variety of courses, covering difficult and sensitive topics such as domestic abuse, trauma recovery, and mental wellbeing.
Without a consistent style and a carefully considered design approach, the risk was that the materials could feel too clinical or overwhelming for those using them.
The brief
Rock Pool needed:
- A cohesive and recognisable style across multiple courses
- Training manuals that were clear, structured, and accessible
- Journals and support materials for children, incorporating engaging and inclusive imagery
- Marketing materials and exhibition displays to showcase their vital work
What we did
We worked closely with Rock Pool to create a suite of materials that balanced professionalism with empathy. Our approach included:
- Designing training manuals that made complex topics easy to navigate, ensuring trainers had everything they needed to deliver effective sessions.
- Developing delegate workbooks that provided practical tools and exercises while maintaining a supportive and engaging layout.
- Creating children’s journal-style books with inclusive illustrations, colouring pages, and a friendly, approachable design to help young people feel safe and supported.
- Establishing a consistent visual identity across all materials to strengthen Rock Pool’s brand presence.
- Designing marketing collateral and exhibition displays to help them spread the word about their transformative training programmes.
The Success
With their new suite of training materials, Rock Pool now has a strong, cohesive identity that reflects the heart of their work. Their manuals and resources are not just informative but also inviting, accessible, and empathetic—ensuring that those who rely on their training feel supported from the very first page.
“Frankman really took the time to understand what we needed. They helped us create materials that feel professional yet compassionate, which is so important given the nature of our work. The team was fantastic to work with, and we’re proud of the resources we now have to support our trainers and delegates.” Debbie Passmore – Rock Pool
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