Pro Cleaning Torbay

Pro Cleaning had a self-built website that has limitations, not only performance but on the SEO ranking. We designed and built a new website that is already generating leads

Where we started

Pro Cleaning Torbay owner Shane, first established his new company in 2016, following a long-term position working in retail. With a desire to improve that work life balance, Shane took the plunge to launch his own business, become qualified and really homed in on his craft.

Pro Cleaning Torbay offer interior and exterior cleaning of homes and business across Torbay. Owner Shane setup the company website when the business launched and left it to do its thing, over the years Shane noticed he was losing business to his better ranking competitors.

Their previous website was very old and built on a basic self-build platform, which no longer served their needs. Shane got in touch with Frankman and other local website design companies in Torbay.

“I took on three quotes, the other two gave me a price straight away, whereas Frankman sent me a workbook to describe exactly what I needed/wanted from them. It was a no brainer from there. They made me feel as though they were interested in myself and my business.”

The website was the pressing issue and priority for Mike, mainly to save him money every month. We spoke to Mike about taking the opportunity to update the branding too.

“During my initial discussion with Frankman it was clear that they were looking and thinking about our company’s brand and marketing as one. The idea was not to update the website in isolation but to update and strengthen the brand, presenting a stronger image overall.”

The brief

Shane wanted a website that he could be proud of, and that would not only look great, but get him results too. He recognised it was an investment into his business and carefully weighed up the options, rather than going with the cheapest website design company.

“The price was a bit more than the other two companies, but I knew straight away that Frankman cared about my business and what I needed. They Gave me a completion date and it was bang on, with regular updates along the way”

Shane was worried that his old site was holding his business back, rather than working for him. He saw his competitors getting the work and they were growing. We put together a launch plan combining Marketing copywriting with the SEO to help boost the new site.

The outcome

“I have had quite a few comments on how well structured my website looks and I have already seen an increase in traffic and quite a few enquiries, within a couple of weeks”

We checked in with Shane shortly after the new website went live for Pro Cleaning Torbay and he told us the website had received lots of positive feedback and was already gaining more traffic and enquires!