Price First Taxis

A rebrand that puts them in the driver’s seat

Price First Taxis had tried working with various designers, but nothing ever quite clicked. They spotted one of our leaflets and reached out, hoping we could finally create a brand that truly did them justice.

The challenge

With previous branding attempts falling flat, Paul and Chris had lost confidence in the process. They needed a brand identity that felt like them and a design approach that was truly collaborative. The challenge wasn’t just about creating something visually appealing, it was about developing a brand that worked across every touchpoint, from vehicles to business cards, social media, and even stadium advertising.

The brief

Price First Taxis had built a strong reputation for reliability, but their branding didn’t reflect it. They had worked with several designers in the past but never quite found a look that felt right. Frustrated with the process, they spotted one of our leaflets and got in touch, hoping we could create an identity that finally did them justice.

From our first meeting with owners Paul and Chris, it was clear they wanted more than just a logo. They needed a brand that was professional, dependable, and had a touch of personality. They also had a unique challenge, Paul is colour-blind, so the design had to be visually effective for him too.

What we did

Paul and Chris had the vision, and we provided the strategy. Our goal was to deliver a brand that felt right for them and would be instantly recognisable to their customers.

To achieve this, we:

Refreshed their branding & logo

Ensuring the design reflected their business values and worked for Paul’s colour-blindness.

Designed marketing materials

Including eye-catching leaflets and billboard designs to make them stand out in their local area.

Created business essentials

From business cards to compliment slips, ensuring every customer touchpoint was professional and consistent.

Enhanced their online presence

Designing social media assets and a polished Facebook header.

Branded their digital experience

With an app splash screen that aligns seamlessly with their identity.

Maximised visibility

Designing advertising boards at Plainmoor Stadium for brand awareness.

Prepared for events

With pop-up roller banners that helped them stand out at networking expos.

Added the finishing touches

Including branded email signatures to reinforce their identity in every interaction.

The Success

One of the best moments was seeing Price First Taxis proudly showcase their new brand at the Riviera Connect Expo. After months of struggling to find the right look, Paul and Chris finally had an identity that represented them perfectly. And we’re not stopping there… a brand-new website is in the works, designed to make booking a taxi seamless and stress-free.

What Paul and Chris had to say

“We’d previously lost faith in the professionals,” Paul shared, “but working with Frankman has restored our confidence. The process has been easy to follow, and we’re really pleased with the outcome.”

Chris added, “We’re very happy to be working with you guys and really value the guidance and advice along the way.”

From brand to billboard, Price First Taxis now has a strong, cohesive identity that represents their service perfectly. We’re delighted to have helped them along the way!

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