Plytech

Refreshing a trusted brand and raising industry visibility

Plytech had built a strong reputation in the flat roofing industry, supplying high-quality materials and expert support to roofing contractors.

But with growing competition, they needed to elevate their brand, strengthen their online presence, and ensure more professionals knew about their premium products and hands-on training.

The challenge

We’ve had the pleasure of working with Plytech for a number of years. Mark originally designed their branding over a decade ago, but last year, Managing Director Marc King approached us with a new challenge… raising their industry profile and increasing their marketing efforts.

Plytech is a family-run business, and we had the opportunity to sit down with Marc, his family, and their founder, Eddie Norris—who invented the QuickTrim flat roof trim edging system. Their expertise and innovation were undeniable, and we knew their quality products and exceptional service needed to take centre stage.

Supplying high-quality flat roofing materials, including EPDM membranes, edging solutions, adhesives, and sealants, Plytech is a go-to provider for roofing contractors. Alongside premium products like Elevate’s RubberCover EPDM, they also offer their own trusted solutions: QuickTrim, QuickBond, and QuickCover.

While Plytech had a strong reputation within the industry, they wanted to ensure that more roofing professionals knew about their superior product quality, outstanding customer service, hands-on training, and ongoing support. That’s where we came in.

The brief

Plytech approached us with a clear objective… to raise their industry profile and strengthen their marketing efforts.

While their reputation for high-quality roofing products and exceptional service was well established, they wanted to ensure more roofing professionals knew about their expertise, training opportunities, and branded product range.

We were tasked with modernising their branding while retaining its strong identity, developing a new website that would improve their online visibility, and implementing a structured marketing strategy to increase engagement and drive more enquiries.

Our goal was to position Plytech as the go-to supplier for roofing contractors by showcasing their knowledge, innovation, and commitment to the trade.

What we did

Plytech had the expertise, and we provided the strategy. Our goal was to elevate their brand, boost their online presence, and position them as the first choice for roofing professionals.

Brand refresh

We modernised Plytech’s branding while retaining its strong identity and developed logos for their product range, including QuickTrim, QuickBond, and QuickCover.

New website & SEO strategy

We built an SEO-optimised website to improve Google rankings, clearly showcase their products and training, and drive more enquiries. Visit their site.

Monthly social media campaign

We created an organic social media strategy to highlight products, share industry insights, and promote training opportunities.

Email marketing

We launched targeted email campaigns to keep customers engaged with new products, offers, and expert advice.

New marketing materials

We designed a new brochure, product-specific leaflets, and industry articles to support their offline presence and reinforce credibility.

The Success

Plytech’s online presence is stronger than ever, with improved Google rankings, growing social media engagement, and a brand identity that reflects their expertise, innovation, and customer-first approach.

This year, we were delighted to renew our marketing contract with Plytech, continuing to work alongside Marc, and the team to further grow their brand and ensure their industry-leading products are seen by the right people.

A brand isn’t just a logo… it’s the story you tell, the reputation you build, and the way your customers experience your business. And with Plytech, we’re proud to help take their marketing to the next level!

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