People’s Parkfield

Bringing People’s Parkfield’s identity to life with a fresh new brand and website

People’s Parkfield is a dynamic community space in Paignton, providing a hub for young people, social enterprises, and local organisations. Based in the historic Parkfield House, the space is designed to foster creativity, learning, and collaboration while offering co-working areas, meeting spaces, and support for community-led initiatives.

The challenge

People’s Parkfield has a fantastic vision, and were looking for branding and online presence to match. They needed an identity that truly represented their community-focused mission while celebrating the rich history of Parkfield House.

More importantly, they wanted young people, the heart of their initiative, to have a voice in the process. They needed a brand and website that felt like home to those who used the space.

That’s where we came in.

The brief

We were invited to tender for the rebrand and website project, and after meeting with the board, it was clear they wanted the young people of Paignton to be directly involved in shaping their new identity.

Our challenge was to create a brand that honoured the past, reflected the present, and inspired the future, while making sure the young people felt part of something truly theirs.

What we did

We knew this project needed more than just a design refresh, it needed collaboration. So, we hosted two interactive workshops, inviting young people to contribute their ideas, creativity, and perspectives. Together, we explored the heritage of Parkfield House, drawing inspiration from its original mosaic tiles and multi-layered history.

From these workshops, a unique brand emerged…

A visual identity rooted in history

The logo design took direct influence from the intricate mosaic flooring found in the house’s hallway, turning these timeless patterns into bold, modern design elements.

A multi-layered brand

The branding reflects the diverse offerings of People’s Parkfield, with interlocking elements symbolising the many individuals and organisations that come together under one roof.

A community stamp

Every part of the design process carried the fingerprints of those involved, ensuring the new brand was truly created by and for the people of Parkfield.

The website

A brand-new website was the next piece of the puzzle, one that truly showcased everything People’s Parkfield has to offer. The website needed to be welcoming, easy to navigate, and full of life, just like the space itself.

Parkfield worked closely with John at Emberlense to feature professional photography and video content, capturing the essence of People’s Parkfield and the incredible people behind it.

The website includes:

The Success

With their new brand and website in place, People’s Parkfield now has an identity that speaks to its history, mission, and future. The space is more than just a venue, it’s a place where people connect, create, and belong.

“We are so proud to announce that our brand new website is now live. Thank you to the team at Frankman for their hard work and patience.

The team at Frankman have incorporated a number of subtle clues from Parkfield House into the design of our logo, including shapes taken from the mosaic floor in the hallway, which now make up the blocks of colour in our main design.

We worked closely with local Design agency Frankman Design & Marketing, who held two logo design workshops involving young people who are actively engaged with Parkfield House. The logo design is crafted using a number of historical features and elements from within the house, but with a very modern and bright twist.”

Ready to bring your brand to life?

If your organisation needs a fresh identity that truly reflects who you are, let’s chat! We love bringing brands to life with meaning, creativity, and a touch of something special.

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