Dawes Accountants

From outdated to outstanding… Dawes Accountants’ brand transformation

A fresh, modern look that reflects their friendly, family-run approach and helps them stand out.

The challenge

Dawes Accountants (formerly A.G. Dawes Chartered Accountants) had been serving clients since 2014, but founder Ashley had an impressive 34 years of experience running a successful practice in Bovey Tracey.

As a family business, when Jamie joined in 2018, they knew it was time for a fresh, modern look that reflected their friendly, approachable way of working. Their existing website was outdated, built on a free platform, and no longer fit for purpose. Jamie reached out to Frankman after being recommended by another accountancy firm we had helped.

The brief

Jamie had initially started working with another designer, but the ideas weren’t hitting the mark, and costs were creeping up. Dawes wanted to move away from the ‘traditional accountant’ look and create something modern, colourful, and welcoming, something that would truly reflect their team and values.

We knew this wasn’t just about a logo or a website… it was about shaping a brand that made them stand out for all the right reasons.

What we did

To bring their brand up to date, we delivered a complete transformation that covered every touchpoint, ensuring their identity was modern, professional, and approachable. Our work spanned branding, web design, marketing materials, and strategic advertising, giving Dawes Accountants a refreshed and unified presence that truly reflected their business.

Branding & logo design

A fresh, modern logo that balanced professionalism with approachability.

Website design

A mobile-friendly site with clear navigation, strong calls to action, and an engaging user experience. Visit their site.

SEO optimisation

Improved site structure, optimised keywords, and enhanced page speed for better rankings.

Marketing materials

Branded brochures, client welcome packs, and social media headers for a consistent identity.

Signage

High-quality external signage to reinforce their professional image.

Business cards

Clean, modern, and easy-to-read cards to make strong first impressions.

Posters

Visually engaging posters to enhance brand awareness at events and in the office.

Advertising

Targeted print advertising to reach local audiences effectively.

The Success

“Frankman had really good ideas of how we could market our business… we were getting much more than just someone who would put together a website based on what we said.

We liked that Mark was willing to challenge some of our initial ideas and suggest better alternatives. He wasn’t just a ‘yes man’ agreeing to everything!

They are a friendly, approachable team who guided us through the process, making sure everything was exactly how we wanted it.

With Frankman, you get more than a website or a logo… you get someone who considers your whole marketing strategy.”

Just days after their new website launched, Dawes Accountants saw immediate results, with new client enquiries landing straight away!

Where they are now

Jamie and Emma have gone from strength to strength, and their investment in their brand and website has well and truly paid dividends.

We are delighted to still work closely with Dawes and the whole team and to see how they have grown. Their team proudly wears their branded tops across all their offices, and they’ve expanded their marketing with additional merchandise items.

Since their rebrand, Dawes Accountants have:

Their brand transformation has helped them expand and thrive, and we’re proud to have been part of their journey.

Want to achieve similar results for your business?

Let’s chat! Schedule a call today, and let’s explore how we can help you grow, stand out, and make an impact.

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