- Frankman Design Ltd | Registered in England & Wales | Company No. 08430723 | Vat No. 375955053
Agatha Christie Festival
Bringing Agatha Christie to a new generation, revamping an iconic literary legend
The Agatha Christie Festival wanted to breathe new life into their brand, introducing a fresh, contemporary style to engage a younger audience. With Torquay being Agatha Christie’s birthplace, we were honoured for Frankman to be involved in celebrating her legacy in a way that felt modern, vibrant, and exciting.
The challenge
The Agatha Christie Festival had a rich history and a dedicated following, but they wanted to ensure Agatha’s legacy continued to inspire future generations. They needed a brand refresh that would appeal to a wider audience, while still honouring the classic heritage of one of the world’s most beloved authors.
They also wanted to highlight the Agatha Christie Mile, a unique trail spanning Torbay, connecting key locations linked to Agatha’s past. A creative and engaging way to promote the route was needed to enhance visitor experience.
The brief
Our challenge was to inject new energy into the festival’s branding, ensuring it resonated with a younger audience while maintaining its appeal to devoted Christie fans. This involved creating bold, striking visuals that could be used across multiple touchpoints, from posters and book covers to exhibition displays and flags. Additionally, we were tasked with designing a stylish, informative fold-out map for the Agatha Christie Mile, making it easy for visitors to explore and immerse themselves in her world.
Most importantly, we were also entrusted with designing the official logo and branding for the Agatha Christie Festival itself, setting the tone for a refreshed and cohesive identity.
What we did
We embraced a contemporary pop-art style to give Agatha Christie a fresh, funky new look. The goal was to create an image that was instantly recognisable, eye-catching, and perfect for print and digital use.
To achieve this, we:
- Created three different colour iconic images of Agatha Christie, each derived from a black-and-white photograph, used across posters, book covers, exhibition materials, and festival flags.
- Introduced dual colours, representing their two personalities and the bespoke service they provide.
- Designed and printed a fold-out map for the Agatha Christie Mile, guiding visitors through key locations linked to her life and legacy.
- Developed promotional leaflets to celebrate and encourage exploration of the Agatha Christie Mile.
The Success
With the new branding in place, the Agatha Christie Festival now has a dynamic and engaging visual identity that appeals to a new generation of fans. The fresh, bold imagery has been used across multiple platforms, bringing Agatha Christie into the modern age while celebrating her timeless appeal. The Agatha Christie Mile map has enhanced visitor experience, making it easier than ever for fans to step into the world of the Queen of Crime.
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